Bachelor of Business Administration

(BBA – Integrated Business and Arts)



Profit making activities, especially in finance and the marketing of goods and services on both a regional and global scale are now a pre-requisite for any organization to grow and develop long term stability. Future business managers will need to provide themselves with relevant skills and knowledge that will help them take advantage of opportunities in this constantly changing world. Organizations that do not address these issues will not succeed. The Bachelor of Business Administration (Integrated Business and Arts) provides the student with a humanities based understanding of customers’ needs and a knowledge focus in the necessary areas of culinary arts, finance, hospitality management, marketing and international business.


Foodservice, lodging, travel and tourism, hospitality careers and hospitality management
International trade and foreign investment
Import, export and global sourcing
Banker and financial analyst

Concentration Areas:

pick the right dollar signThis concentration area examines important issues in corporate finance from the perspective of financial managers who are responsible for making significant investment and financing decisions. Along with financial analysis, derivative engineering, portfolio management and real estate finance, this major covers topics that are important to decision-making in marketing, operations management and corporate strategy too. We focus on the development of problem-solving skills based on a good understanding of the business environment - as opposed to pure theorizing, therefore analysing case studies is very much part of this course.

Students wishing to pursue a career in securities and derivative trading, fund managing, financial controlling, banking, financial advisory, state treasury etc., will find this course ideal.

Marketing targetThe area of marketing is moving at lightening speeds - social media will need more diversity and content marking is proving to be the way forward. The new marketer needs to be aware of the variety of social networking platforms such as Facebook, Twitter and LinkedIn along with being able to evaluate new platforms to invest in. The Integrated Business and Arts (IBA) Knowledge Cluster at Asian University offers a brand new marketing programme that covers traditional methods and embraces the latest technologies, this includes an in depth analysis of marketing strategic decisions that impact on value and customer satisfaction, pricing, supply chains and logistics, and integrated marketing communications. Industry sectors opened to marketing specialization students are: retail, fashion, manufacturing, financial, advertising, event organizing, consumer research, public services, leisure and tourism, music, entertainment, etc.

business man hand point to virtual business network process diagThis concentration area examines world trade and the processes that business managers go through in order to establish or expand operations into international markets. It is ideal for students who want to embark on careers in international business as well as those that prefer to focus their efforts on domestic business with a multi-national focus. Students learn the terminology of international business, and examine the influence of forces such as culture, economics, politics, and geography on business and markets. They are also introduced to international organizations including the World Bank, the International Development Association, the World Trade Organization, the International Monetary Fund, and develop a Canadian perspective on international business and trade issues. Areas of particular focus will be the phenomenon of globalization including, examining the forces and motivation behind it and analyzing the advantages and disadvantages, explaining the emerging role of ethics and corporate social responsibility in International Business and contrasting international trade theories and practices along with developing an understanding of the dynamics of international trade.

The International Business concentration area will prepare students for challenging careers in corporate, entrepreneurial, and the public sector that undertake business on an international scale.

Digital Visualization of an interior SceneAn introduction to the social, historical, and cultural forces that have affected the culinary, baking and pastry professions, traditional food processes and the ways these traditions translate into the professional environment of the food service industry today. Topics to be covered will include: the contemporary challenges facing food professionals in the twenty-first century, cultural etiquette as a historical, social, and professional discipline, along with basic cooking techniques and modern cooking methods in both culinary arts and baking, thus providing an awareness of various cooking techniques.

An introduction is also given to the identification and use of vegetables, fruits, herbs, prepared goods and dairy products. Students will explore both fresh and prepared foods and learn to identify, receive, store, and hold products along with evaluating products for taste, texture, smell, appearance, and other quality attributes.

The course will explore the classic dishes of French cuisine and also the influences from other parts of the world, particularly Thailand. Students will get practical experience through hands-on food sessions and will also be required to spend time under the supervision of master chefs during their internship.

Airport Staff In An Airport Making NotesAsian University offers a BBA programme in Hospitality Management where the focus is on practical experiences in our on-campus mock hotel rooms and front desk. The programme provide students with an academic qualification that is most attractive to potential employers.

The Hospitality Management BBA is comprised of three study terms of 15 weeks each plus two periods of 4-6 months paid internship in Thailand or abroad.

Located close to the fast growing tourist destinations of the Eastern Coast of Thailand, Asian University is able to provide a broad educational foundation combined with real-world experiences and other opportunities for students to hone Hospitality Management skills while fostering English proficiency.

The University operates in close partnership with major Hotels and Restaurants in the Area and Abroad. Graduates will become accomplished managers, able of working right after graduation due to their hands-on Internship experiences.

Curriculum Structure:
A. General Education Subjects 30
Social Sciences and Humanities

(Select at least 3 subjects)
LED 100 Philosophy of Sufficient Economy 3 (3-0-6)
LED 101 Sustainable Development 3 (3-0-6)
LED 102 Ethics and Society 3 (3-0-6)
LED 103 Community Living Skills 3 (3-0-6)
LED 104 Learning and Problem Solving Skills 3 (3-0-6)
LED 105 People, Organization and Society 3 (3-0-6)
LED 106 Knowledge Discovery and Organization 3 (3-0-6)
LED 107 Introduction Management Science 3 (3-0-6)
General Sciences and Mathematics

(Select at least 3 subjects)
LED 110 Introduction to Computers and Programming 3 (3-0-6)
LED 111 Integrated Science and Technology 3 (3-0-6)
LED 112 Logical Thinking and Problem Solving 3 (2-2-5)
LED 113 Analytical and Quantitative Skills 3 (2-2-5)
LED 114 Street Mathematics 3 (2-2-5)
LED 115 Physical Education I 1(0-3-0)
LED 116 Physical Education II 1(0-3-0)
LED 117 Sport Science 1(1-0-2)
Language and Communication Skills

LED 120 English for Everyday Life 3 (3-0-6)
LED 121 English for Studying at University 3 (3-0-6)
LED 122 English for Working as a Professional 3 (3-0-6)
LED 123 English for Research and Academic Writing 3 (3-0-6)
B. Technical Subjects 102
Business Core Subjects

BUS 201 Organizational Behavior and Leadership Skills 3 (3-0-6)
BUS 202 Statistics and Quantitative Analysis 3 (3-0-6)
BUS 203 Human Resources Management 3 (3-0-6)
BUS 204 Strategic Management 3 (3-0-6)
BUS 205 Business Ethics 3 (3-0-6)
BUS 211 Introduction to Accounting 3 (3-0-6)
BUS 212 Managerial Accounting 3 (3-0-6)
BUS 213 Principles of Finance 3 (3-0-6)
BUS 221 Principles of Marketing 3 (3-0-6)
BUS 231 Business Law 1 3 (3-0-6)
BUS 241 Principles of Economics 3 (3-0-6)
Arts Core Subjects

DCC 100 Art and Technology 3 (3-0-6)
DCC 111 Advanced Animation Theory and Technique 3 (3-0-6)
DCC 202 Drawing 3 (2-2-5)
BUS 251 Philosophy and Applications in Business and Arts 3(3-0-6)
BUS 252 Cross Cultural Psychology in Business and Arts 3(3-0-6)
BUS 253 Contemporary Perspectives on Business and Arts in ASEAN 3(3-0-6)
Specialized Subjects

CUA 300 Internship Prep Seminar 1 non-credit
CUA 301 Internship Prep Seminar 2 non-credit
CUA 302 Introduction to Gastronomy and Menu Development 3(3-0-6)
CUA 303 Wine Studies OENOLOGY 3 (2-2-5)
CUA 304 Food, Wine, and (Agri) culture 3 (2-2-5)
CUA 310 Culinary Fundamentals 1 3 (2-2-5)
CUA 311 Meat and Seafood Identification, Fabrication, and Utilization 3 (2-2-5)
CUA 312 Culinary Fundamentals 2 3 (2-2-5)
CUA 313 Culinary Practical Examination 1 non-credit
CUA 314 Garde Manger 3 (2-2-5)
CUA 315 Cuisines and Cultures of Asia Thai Culinary Arts 3(2-2-5)
CUA 417 Culinary Practical Examination 2 non-credit
CUA 320 Baking and Pastry Skill Development 3 (2-2-5)
CUA 421 Baking and Pastry Advanced Course 3 (2-2-5)
BUS 311 Corporate Finance 3 (3-0-6)
BUS 312 Financial Statement Analysis 3 (3-0-6)
BUS 313 Financial Markets and Institutions 3 (3-0-6)
BUS 341 International Economics 3 (3-0-6)
BUS 314 Security Analysis and Portfolio Management 3(3-0-6)
BUS 315 Investment Analysis 3(3-0-6)
BUS 331 Business Law 2 3(3-0-6)
BUS 316 Research Project in Finance 1 3(3-0-6)
BUS 411 Research Project in Finance 2 3(3-0-6)
HO201 Hotel Operations 3(3-0-6)
HO241 Food, Beverage, and Labour Cost Control 3(3-0-6)
CUA 310 Culinary Fundamentals 1 3(2-2-5)
HO303 Hotel Rooms Division Management 3(3-0-6)
HO311 Travel and Tourism Management 3(3-0-6)
HO321 MICE (Meetings, Incentives, Conferences, Events) Management 3(3-0-6)
CUA 315 Cuisines and Cultures of Asia THAI CULINARY ARTS 3(2-2-5)
HO361 Housekeeping procedures 3(3-0-6)
HO371 Front Office Procedures in Hospitality 3(3-0-6)
BUS 361 International Business 3(3-0-6)
BUS 325 International Marketing 3(3-0-6)
BUS 301 Cross-cultural Management 3(3-0-6)
BUS 362 Global Political Economy 3(3-0-6)
BUS 363 International Financial Management 3(3-0-6)
BUS 364 Global Entrepreneurship 3(3-0-6)
BUS 331 Business Law 2 3(3-0-6)
BUS 365 Research Project in International Business 1 3(3-0-6)
BUS 461 Research Project in International Business 2 3(3-0-6)
BUS 321 Consumer Behavior 3(3-0-6)
BUS 322 Integrated Marketing Communications 3(3-0-6)
BUS 323 Channels of Distribution 3(3-0-6)
BUS 324 Pricing Policy 3(3-0-6)
BUS 325 International Marketing 3(3-0-6)
BUS 326 Services Marketing 3(3-0-6)
BUS 331 Business Law 2 3(3-0-6)
BUS 327 Research Project in Marketing 1 3(3-0-6)
BUS 327 Research Project in Marketing 2 3(3-0-6)
Technical Elective Subjects

Select at least 2 subjects which are not General Education subjects.
CUA 419 Formal Restaurant Cooking 3(2-2-5)
CUA 418 Contemporary Restaurant Cooking 3(2-2-5)
HO251 Tourism Concepts 3(3-0-6)
HO431 Seminar on Hospitality Information Systems 3(3-0-6)
HO402 Hospitality Operations Analysis Seminar 3(3-0-6)
HO304 Hospitality Property Design 3(3-0-6)
HO305 Hospitality Property Development 3(3-0-6)

Internship 1 6(0-270-0)
Internship 2 12(0-540-0)
C. Free Elective Subjects 6
    Select two subjects with a minimum of 6 credits
Total Credits 138