Bachelor of Business Administration
(BBA – Integrated Business and Arts)
Profit making activities, especially in finance and the marketing of goods and services on both a regional and global scale are now a pre-requisite for any organization to grow and develop long term stability. Future business managers will need to provide themselves with relevant skills and knowledge that will help them take advantage of opportunities in this constantly changing world. Organizations that do not address these issues will not succeed. The Bachelor of Business Administration (Integrated Business and Arts) provides the student with a humanities based understanding of customers’ needs and a knowledge focus in the necessary areas of culinary arts, finance, hospitality management, marketing and international business.
Foodservice, lodging, travel and tourism, hospitality careers and hospitality management
International trade and foreign investment
Import, export and global sourcing
Banker and financial analyst
This concentration area examines important issues in corporate finance from the perspective of financial managers who are responsible for making significant investment and financing decisions. Along with financial analysis, derivative engineering, portfolio management and real estate finance, this major covers topics that are important to decision-making in marketing, operations management and corporate strategy too. We focus on the development of problem-solving skills based on a good understanding of the business environment - as opposed to pure theorizing, therefore analysing case studies is very much part of this course.
Students wishing to pursue a career in securities and derivative trading, fund managing, financial controlling, banking, financial advisory, state treasury etc., will find this course ideal.
The area of marketing is moving at lightening speeds - social media will need more diversity and content marking is proving to be the way forward. The new marketer needs to be aware of the variety of social networking platforms such as Facebook, Twitter and LinkedIn along with being able to evaluate new platforms to invest in. The Integrated Business and Arts (IBA) Knowledge Cluster at Asian University offers a brand new marketing programme that covers traditional methods and embraces the latest technologies, this includes an in depth analysis of marketing strategic decisions that impact on value and customer satisfaction, pricing, supply chains and logistics, and integrated marketing communications. Industry sectors opened to marketing specialization students are: retail, fashion, manufacturing, financial, advertising, event organizing, consumer research, public services, leisure and tourism, music, entertainment, etc.
This concentration area examines world trade and the processes that business managers go through in order to establish or expand operations into international markets. It is ideal for students who want to embark on careers in international business as well as those that prefer to focus their efforts on domestic business with a multi-national focus. Students learn the terminology of international business, and examine the influence of forces such as culture, economics, politics, and geography on business and markets. They are also introduced to international organizations including the World Bank, the International Development Association, the World Trade Organization, the International Monetary Fund, and develop a Canadian perspective on international business and trade issues. Areas of particular focus will be the phenomenon of globalization including, examining the forces and motivation behind it and analyzing the advantages and disadvantages, explaining the emerging role of ethics and corporate social responsibility in International Business and contrasting international trade theories and practices along with developing an understanding of the dynamics of international trade.
The International Business concentration area will prepare students for challenging careers in corporate, entrepreneurial, and the public sector that undertake business on an international scale.
An introduction to the social, historical, and cultural forces that have affected the culinary, baking and pastry professions, traditional food processes and the ways these traditions translate into the professional environment of the food service industry today. Topics to be covered will include: the contemporary challenges facing food professionals in the twenty-first century, cultural etiquette as a historical, social, and professional discipline, along with basic cooking techniques and modern cooking methods in both culinary arts and baking, thus providing an awareness of various cooking techniques.
An introduction is also given to the identification and use of vegetables, fruits, herbs, prepared goods and dairy products. Students will explore both fresh and prepared foods and learn to identify, receive, store, and hold products along with evaluating products for taste, texture, smell, appearance, and other quality attributes.
The course will explore the classic dishes of French cuisine and also the influences from other parts of the world, particularly Thailand. Students will get practical experience through hands-on food sessions and will also be required to spend time under the supervision of master chefs during their internship.
Asian University offers a BBA programme in Hospitality Management where the focus is on practical experiences in our on-campus mock hotel rooms and front desk. The programme provide students with an academic qualification that is most attractive to potential employers.
The Hospitality Management BBA is comprised of three study terms of 15 weeks each plus two periods of 4-6 months paid internship in Thailand or abroad.
Located close to the fast growing tourist destinations of the Eastern Coast of Thailand, Asian University is able to provide a broad educational foundation combined with real-world experiences and other opportunities for students to hone Hospitality Management skills while fostering English proficiency.
The University operates in close partnership with major Hotels and Restaurants in the Area and Abroad. Graduates will become accomplished managers, able of working right after graduation due to their hands-on Internship experiences.
|A. General Education Subjects||30|
|Social Sciences and Humanities
|General Sciences and Mathematics
|Language and Communication Skills
|B. Technical Subjects||102|
|Business Core Subjects
|Arts Core Subjects
|Technical Elective Subjects
|C. Free Elective Subjects||6|
|Select two subjects with a minimum of 6 credits|