Bachelor of Arts in Digital Content

(B.A., Digital Content)

About

Digital Content and Communication is a rapidly growing market sector and for Thailand to emerge as a serious player, it needs to shift its position from importer to producer, therefore it’s imperative that this curriculum is flexible enough to respond to any future development at very short notice. The programme will focus on socio-cultural and moral issues that new media and technology brings to the world and will encourage students to become critical thinkers and leaders within this field. Students will learn how to take a world viewpoint that is also sensitive to individual societies and cultures. The students graduating should be able to communicate their ideas confidently, collaborating with peers and working with dedication, integrity and commitment.

Professions/Careers:

3D Animation and modeling industry
Game development industry
Interaction design industry
Web design and development industry
Mobile application development

Concentration Areas:

digital-communicationDigital Communication is designed to prepare graduates to be visionaries in the current digital technology revolution when they enter this cutting-edge industry. The Digital Communication programme at Asian University allows students to explore their creative potential and develop the skills that are needed for the emerging technology that will result in highly effective media-rich communication. The program focuses on developing skill sets to engage with a wide range of digital media design and communication including: interaction design, user interface, user-experience, usability, human interaction, web technology, mobile application, sound design, digital film, motion graphics, digital content management and etc.

Digital Content-AnimationDigital Content – Animation is designed to offer a comprehensive ‘hands on’ training component to prepare students for the 3D industry at the very highest level. Digital Content – Animation programme at Asian University helps students learn how to create animated movies, from hand-drawn sketches to computer-based animation. Students will be involved in the three stages of animation work: pre-production, production, and post-production. They will gain knowledge, skills, and competencies in the fields of: creating stories, storytelling, storyboarding, character design, character modelling, texturing, lighting, rigging, animation, rendering, compositing, sound editing and video editing.

Digital Content-Game DesignDigital Content – Game Design is designed to prepare students to be the next generation of game designers to enter this highly competitive industry at a professional level. The Digital Content – Game Design programme at Asian University allows students to become involved in every step of the game development process including: game structure, rules, game play, character, props, environment, scripting etc. Students will gain hands-on experience with both the 2D and 3D game development process from scratch to final production.

Curriculum Structure:
Credits
A. General Education Subjects 30
Social Sciences and Humanities

(Select 4 subjects)
LED 100 Philosophy of Sufficient Economy 3 (3-0-6)
LED 101 Sustainable Development 3 (3-0-6)
LED 102 Ethics and Society 3 (3-0-6)
LED 103 Community Living Skills 3 (3-0-6)
LED 104 Learning and Problem Solving Skills 3 (3-0-6)
LED 105 People, Organization and Society 3 (3-0-6)
LED 106 Knowledge Discovery and Organization 3 (3-0-6)
LED 107 Introduction Management Science 3 (3-0-6)
12
Language and Communication Skills

LED 120 English for Everyday Life 3 (3-0-6)
LED 121 English for Studying at University 3 (3-0-6)
LED 122 English for Working as a Professional 3 (3-0-6)
LED 123 English for Research and Academic Writing 3 (3-0-6)
12
General Sciences and Mathematics

(Select 1 subject and LED 115 – 117)
LED 110 Introduction to Computers and Programming 3 (3-0-6)
LED 111 Integrated Science and Technology 3 (3-0-6)
LED 112 Logical Thinking and Problem Solving 3 (3-0-6)
LED 113 Analytical and Quantitative Skills 3 (3-0-6)
LED 114 Street Mathematics 3 (3-0-6)
LED 115 Physical Education 1 1 (0-3-0)
LED 116 Physical Education 2 1 (0-3-0)
LED 117 Sport Science 1 (0-3-0)
6
B. Technical Subjects 114
Core Subjects

DCC 100 Art and Technology 3 (3-0-6)
DCC 101 Principles of Visual Communication 3 (3-0-6)
DCC 102 Introduction to Digital Communication 3 (3-0-6)
DCC 103 Introduction to Applied Math and Physics 3 (3-0-6)
DCC 200 Introduction to Digital Storytelling 3 (3-0-6)
DCC 201 2D Animation 3 (2-2-5)
DCC 202 Drawing 3 (2-2-5)
DCC 203 Digital Film: Photography and Cinematography 3 (2-2-5)
DCC 204 Introduction to 3D Modeling & Animation 3 (2-2-5)
DCC 205 Project Management for Digital Communication 3 (3-0-6)
DCC 300 Human Touch and Interaction 3 (3-0-6)
DCC 301 Digital Content Management 3 (3-0-6)
DCC 302 Perspective Drawing 3 (2-2-5)
DCC 303 Sound Design 3 (2-2-5)
DCC 304 Storyboards 3 (3-0-6)
DCC 401 Seminar and Project 3 (2-2-5)
BUS 251 Business Law I 3 (3-0-6)
ENG210 Object-Oriented Programmeming 3 (3-0-6)
ENG 212 Visualization and CAD 3 (2-2-5)
ENG 100 Engineering Mathematics 1 3 (3-0-6)
ENG 101 Engineering Mathematics 2 3 (3-0-6)
DCC 441 Final Exhibition non-credit
63
Specialized Subjects

(Select 9 subjects)
DCC 110 Intro. To Animation Theory and Technique 3 (3-0-6)
DCC 111 Advanced Animation Theory and Technique 3 (2-2-5)
DCC 210 Tone, Color and Composition 3 (3-0-6)
DCC211 Advanced Drawing 3 (2-2-5)
DCC212 3D Character Design & Animation 3 (2-2-5)
DCC 213 Digital Compositing 3 (2-2-5)
DCC310 Advanced 3D Character Design & Animation 3 (2-2-5)
DCC311 3D Effect Animation 3 (2-2-5)
DCC312 Animation Production 3 (2-2-5)
DCC 120 Game Studies 3 (3-0-6)
DCC 121 Game Mechanics 3 (3-0-6)
DCC 220 2D Game Design 3(2-2-5)
DCC 221 Digital Tools for Game Designer 3 (3-0-6)
DCC 222 Scripting for Game 3(2-2-5)
DCC 212 3D Character Design & Animation 3 (2-2-5)
DCC 320 3D Game Design 3 (2-2-5)
DCC 321 Interactive Storytelling for Game 3 (2-2-5)
DCC 322 Game Environment Design 3 (2-2-5)
DCC 130 Social Media Communication 3 (3-0-6)
DCC 131 Principle of Digital Broadcasting 3 (3-0-6)
DCC 230 Digital Photography 3 (2-2-5)
DCC 231 Web Design 3 (2-2-5)
DCC 232 Information Visualization for New Media 3 (2-2-5)
DCC 330 Interactive Application and Usability 3 (2-2-5)
DCC 331 Digital Filmmaking 3 (2-2-5)
DCC 332 Digital Publishing 3 (2-2-5)
DCC 333 Digital Communication Studio 3 (2-2-5)
27
Technical Elective Subjects

(Select 2 subjects)
DCC 461 Special Topic in Digital Content 3 (3-0-6)
DCC 361 Cinematic 3 (2-2-5)
DCC 362 Texturing and Lighting 3 (2-2-5)
DCC 246 Digital Painting 3 (2-2-5)
DCC 440 Portfolio Preparation 3 (3-0-6)
DCC 340 Motion Graphics 3 (2-2-5)
DCC 363 Web Design 2 3 (2-2-5)
6
Internship

DCC 350 Internship 1 6(0-270-0)
DCC 350 Internship 2 12(0-540-0)
18
C. Free Elective Subjects 6
Select 2 subjects with a minimum of 6 credits
Total Credits 150

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